Friday, 28 April 2017

Marketing Mantra of Baahubali 2: The Conclusion | Marketing for Bahubali - 2

Baahubali 2: The Conclusion marketing reaches peak with deals worth over Rs.500 crore.
Baahubali director SS Rajamouli is indebted to his marketing team that is responsible for keeping the film relevant even today. Ahead of the release of Baahubali 2, we look at the business and marketing strategy of the film.

Baahubali 2 trailer launch. Reports said that the team has partnered with Nestle, biscuit company Britannia, Chinese mobile company Oppo, jewellery house Amrapali and there's a lot more in the pipeline.

Baahubali 2 will release in over 6,500 screens across India. As far as Tamil Nadu is concerned, the film is expected to release in over 600 plus screens.

Tricks of Marketing Mantra of Baahubali 2: The Conclusion
  • Britannia Milk Bikis has associated itself with the movie around 150 million Tiger and Milk Bikis packs will be co-branded.
  • Baahubali 2 Chatbot launched to promote the Movie release.
  • McDonalds, the fast food chain, is associating with the movie McDonalds has launched its association with Bahubali with its Maharaja Mac Meal
  • Contests on social media and is creating co-branded TVCs
  • Crowd funding platform that raises funds for the Make-A-Wish Foundation, and Nestle Munch.
  • Bahubali 1 Re-release across over 1,000 screens
  • Bahubali 1 which is now available on Amazon Prime
  • Airtel Movies app and free access to Bahubali music on the Airtel music
  • Online ticketing platforms such as Bookmyshow and Paytm Movies are riding the Bahubali wave and BookMyShow sells over a million tickets for Baahubali 2 – Clocks highest ever advance sales revenue
  • Bahubali whatsapp marketing and  it had become viral
  • Hike has come up with an interesting way of marketing the franchise by making Baahubali animated and chibi stickers along with face-filters.
  • Airtel Announces Strategic Tie-up with ‘Baahubali-2’, To Launch Special Products and Content
 Before the release of Baahubali 2 the makers have signed deals worth over Rs.500 crore mainly for the sale of its theatrical and satellite right. With this the second installment will be much bigger than the first one.

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